We fix your qualms_
Workflow engineering for creative businesses. We surface the friction you have accepted as normal, then build the fix.
The concept
A qualm is the friction you stopped noticing.
The ten-second delay. The extra export step. The manual handoff that costs you 20 minutes a day but “that is just how it is.”
We name them. We trace them to the broken workflow. Then we build the fix.
Everything you do on a screen is just moving pixels. Pushing squares.
The method
Surface. Map. Build. Prove.
Four steps. No decks that gather dust. No dashboards nobody checks. Working systems on day one.
01
Surface
A one-hour Qualm Scan. We name the friction before you do. 12 years inside edit suites, studios, and shoots means the qualms are predictable by toolset.
02
Map
Trace each qualm to the exact point in your workflow where time, money, or focus leaks. No guesswork. No assumptions.
03
Build
Build and ship the working system. Some fixes use AI. Some are pure automation. Some are native code. The method follows the problem, not the other way around.
04
Prove
Measure the before and after. Minutes saved. Steps removed. The numbers talk.
What we offer
Start with a scan. Scale to full orchestration.
Free
Scan
One-hour call. We map your stack, name your qualms, and tell you what the fix looks like. No obligation.
Project-based
Fix
Build and deploy the working system. Plugged into your stack on day one. Scoped, priced, and shipped.
Retainer
Watch
Ongoing maintenance, monitoring, and iteration. Your workflows stay sharp as your business changes.
Embedded
Shadow Control
Full AI orchestration across your entire business. Never pitched, always pulled. For when fixing one qualm is not enough.
Proof of capability
Tools we have already shipped.
Not a product catalogue. A head start on delivery. Most engagements mix pre-built tools with bespoke work.
Pushing Frames_
Post-production workflow assistant. AI-powered via Claude API. Lives inside DaVinci Resolve, Premiere, FCP, After Effects, and Photoshop.
THICC_
coming soonSubtractive colour density processor for DaVinci Resolve. Scene-referred workflows. Metal and OpenCL accelerated.
Pushing Pause_
$50Flow state protection. Auto-reduces music volume during video editing playback. Pure native macOS code. No AI.
CRUSH_
$30Real-time cinematic glitch and data corruption VFX for DaVinci Resolve. 14 Metal-accelerated effects, 6-slot chaining. No AI.
FUZZ_
coming soonAnalog texture for DaVinci Resolve. 7 layers: grain, halation, softening, gate weave, vignette, breathing, flicker. 15 presets. Metal-accelerated.
CBA_
coming soonLens-accurate chromatic aberration for DaVinci Resolve. 10 profiles, circular dispersion with zoom compensation. Metal GPU.
SUBTRACKT_
coming soonSubtractive colour grading for DaVinci Resolve. 5 axes in Oklab perceptual space, 14 film-named presets. Metal.
GRAPHFX_
coming soonKinetic typography for DaVinci Resolve. 8-layer text stack, 12 progress-based animations. CoreText plus Metal hybrid rendering.
Pushing Voice_
iOS keyboard extension. Hold-to-talk dictation for people with dyslexia and typing challenges.
Pushing Links_
iOS utility. Keyboard extension and widget for quick text and link pasting. Six slots, zero friction.
Built from the inside out.
12 years as a Director of Photography. Inside production companies, agencies, and edit suites. The qualms are not theoretical. They are the workflows I have lived inside and fixed for myself first.
Single operator. Heavily augmented by AI. Every tool in the suite was built to fix a real qualm in a real creative workflow.
Not parachuting in with frameworks. Building from experience.
Name your qualms_
One hour. We map your stack, surface the friction, and tell you exactly what the fix looks like. Free. No obligation.